As a benefits professional, you already know that the employee benefits landscape is always changing. In the past, these changes were often due to various factors, including new legislation, or simply evolving attitudes in society. But, with the COVID-19 pandemic turning our world upside down, companies have been forced to overhaul their benefits packages more rapidly than ever before, and in a much more significant way.
The new year is (finally) here -- and with it comes new hiring goals. As your company continues to grow, you're probably preparing to onboard several new team members during the first quarter while also working to meet the needs of current high-performing employees.
In this day and age, the presence of a strong employer brand is becoming more and more important to both job seekers and current employees. While the employer brand your company builds and maintains has always been integral to its success, over the past few years (and especially now), employer brand and company culture are taking center stage.